Monday 22 September 2008

Q. When is a saving not a saving?

A.  When it's a supermarket saving...  This report in The Independent supports the view that the price-cut culture at supermarkets is just gloss. After all, how can supermarkets' savings be genuine when food inflation is rocketing? They cut some prices to grab headlines and engage in price wars with other supermarkets. But, overall prices are going up not down. And, as this story confirms, you'd be better off buying vegetables at a local market, or getting an organic box delivered, than buying at the supermarket. Oh, and buying the right quantities of food, rather than getting sucked in by two-for-one deals and chucking half of it in the bin, will help save pennies. 

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